Tag: service

Yelp Essentials

April 24, 2017

A good Yelp page is essential to a brick and mortar’s success. A bad Yelp page will deter people who might have been attracted to your business. Today’s consumers do their research before going out of their way to visit a business. Make sure your Yelp page works for you and not against you by […]

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Going Viral

April 20, 2017

Uniqueness + Video + Influence = Internet Fame Viral is where small businesses thrive.Today’s consumers are looking for something unique and it’s usually a small business that delivers.  A video of a product or service combining uniqueness and obscurity seems to be all that’s necessary to make something go viral. If you frequent social media, you’ve […]

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Your Customers Aren’t Dumb

April 17, 2017

Lately I’ve been seeing marketing material from big businesses that indirectly assumes viewers are incompetent idiots, and it greatly offends me. News flash it’s not 1949 anymore! Most consumers own smartphones and 42.3% of the American adult population has a college degree. After generations of lies from clueless advertising companies, current consumers are skeptical. The sooner advertisers realize […]

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How United Airlines Failed

April 12, 2017

“The business of business is people.” -Herb Kelleher The quote above has been repeated to me by every management professor I’ve ever had. As an undergrad and during my coursework as an MBA, my professors constantly stressed the importance of putting the customer first. Above all stakeholders, your customer is the one that determines whether […]

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