Tag: right

What Is The Right Social Media Platform For My Business?

April 28, 2017

There’s many different social media platforms but not every business needs to be on all of them. Some will be more helpful to some types of businesses than others. Your primary concern should be finding out where your future customers are putting efforts on that platform. Facebook: Every business should be on Facebook, simply because […]

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Your Customers Aren’t Dumb

April 17, 2017

Lately I’ve been seeing marketing material from big businesses that indirectly assumes viewers are incompetent idiots, and it greatly offends me. News flash it’s not 1949 anymore! Most consumers own smartphones and 42.3% of the American adult population has a college degree. After generations of lies from clueless advertising companies, current consumers are skeptical. The sooner advertisers realize […]

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6 Questions To Ask When Selecting Your Business’s Location

April 14, 2017

Place is essential to business success. When you’re trying to analyze your proposed location, you should be asking yourself and your partners the following questions: Are we positioned for our target customers? Who is your target customer? Do they frequent your area? If you answered yes to both, you’re on the right path! For small retail businesses […]

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How United Airlines Failed

April 12, 2017

“The business of business is people.” -Herb Kelleher The quote above has been repeated to me by every management professor I’ve ever had. As an undergrad and during my coursework as an MBA, my professors constantly stressed the importance of putting the customer first. Above all stakeholders, your customer is the one that determines whether […]

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