Tag: marketing

What Is The Right Social Media Platform For My Business?

There’s many different social media platforms but not every business needs to be on all of them. Some will be more helpful to some types of businesses than others. Your primary concern should be finding out where your future customers are putting efforts on that platform. Facebook: Every business should be on Facebook, simply because […]

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Snapchat Spectacles for Business

“Spectacles should be your next marketing tool because it lets your content consumers see things through your eyes. Spectacles make viewers on the other end of the app feel like they are there and that their eyes are yours.” In November 2016 Snap Inc released Spectacles. It hasn’t really taken off yet and it’s not that popular […]

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Going Viral

Uniqueness + Video + Influence = Internet Fame Viral is where small businesses thrive.Today’s consumers are looking for something unique and it’s usually a small business that delivers.  A video of a product or service combining uniqueness and obscurity seems to be all that’s necessary to make something go viral. If you frequent social media, you’ve […]

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Your Customers Aren’t Dumb

Lately I’ve been seeing marketing material from big businesses that indirectly assumes viewers are incompetent idiots, and it greatly offends me. News flash it’s not 1949 anymore! Most consumers own smartphones and 42.3% of the American adult population has a college degree. After generations of lies from clueless advertising companies, current consumers are skeptical. The sooner advertisers realize […]

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Why Your Push Strategy Isn’t Working on Social Media

  Pushing content onto your followers is a requirement to maintain an active and engaged social media, but it might not be getting you anywhere. You’ve probably tried to adjust your methods to increase engagement and likes, but it’s not working. If you’re sick of spending countless hours for no return, you need to switch […]

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5 Easy Tactics To Increase Influence

Expecting people to find your page by posting frequently won’t get you anywhere. You will waste your time and lose opportunity for growth. No matter how much you #hashtag you will not find the audience you need. The following tactics are meant to get your page in front of new people. If your page aligns […]

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Company Spotlight: Bass Camp Festival

Bass Camp Festival Inc, is a promotion company that hosts high profile electronic dance music events. They book up and coming artists, as well as big ticket DJ’s. All their events are always a great time. Their flagship event in the middle of summer at Lake Tahoe, dubbed Bass Camp Festival, is an especially exciting and […]

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Necessities of Influencers

I want to address the key necessities of influencers. My last blog, Build Your Online Influence, focused on the value of an influence and the market power that comes with it. If we want to build our influence we need to understand the common patterns of key influencers. Key influencers are online to help their […]

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Build Your Online Influence

Pairing an excellent online image with a strong market influence will position your company as the go-to resource for information. When people are looking to make buying decisions they look to influencers to help them make a decision. Become an influencer and let your voice command the market. Your online influence is the impact that […]

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Creating an Excellent Online Image

You can’t create a premium brand without creating an excellent online image. For many potential customers, the first experience they will have with your business will be online. When people hear about a business and want information on it, the first thing they do is type the business name into a Google or Facebook search, […]

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