Tag: image
How United Airlines Failed
April 12, 2017
“The business of business is people.” -Herb Kelleher The quote above has been repeated to me by every management professor I’ve ever had. As an undergrad and during my coursework as an MBA, my professors constantly stressed the importance of putting the customer first. Above all stakeholders, your customer is the one that determines whether […]
Creating an Excellent Online Image
March 16, 2017
You can’t create a premium brand without creating an excellent online image. For many potential customers, the first experience they will have with your business will be online. When people hear about a business and want information on it, the first thing they do is type the business name into a Google or Facebook search, […]
The Importance of Transparency and Modernity
March 13, 2017
With the growing continuous news reports of fraud, phishing, and illegitimate businesses, people are becoming more and more distrustful of what they see online. If you’re a startup or small business trying to attract new customers, it is essential that you learn how to create a sense of trust online. All marketing efforts will be wasted if your business […]
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