Tag: google

Your Customers Aren’t Dumb

April 17, 2017

Lately I’ve been seeing marketing material from big businesses that indirectly assumes viewers are incompetent idiots, and it greatly offends me. News flash it’s not 1949 anymore! Most consumers own smartphones and 42.3% of the American adult population has a college degree. After generations of lies from clueless advertising companies, current consumers are skeptical. The sooner advertisers realize […]

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6 Questions To Ask When Selecting Your Business’s Location

April 14, 2017

Place is essential to business success. When you’re trying to analyze your proposed location, you should be asking yourself and your partners the following questions: Are we positioned for our target customers? Who is your target customer? Do they frequent your area? If you answered yes to both, you’re on the right path! For small retail businesses […]

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