Category: Marketing
Snapchat Spectacles for Business
April 27, 2017
“Spectacles should be your next marketing tool because it lets your content consumers see things through your eyes. Spectacles make viewers on the other end of the app feel like they are there and that their eyes are yours.” In November 2016 Snap Inc released Spectacles. It hasn’t really taken off yet and it’s not that popular […]
Yelp Essentials
April 24, 2017
A good Yelp page is essential to a brick and mortar’s success. A bad Yelp page will deter people who might have been attracted to your business. Today’s consumers do their research before going out of their way to visit a business. Make sure your Yelp page works for you and not against you by […]
My Favorite Content Creation Tools
April 21, 2017
Posting good content is crucial to building value and influence. Attractive digital content immensely improves the perception and quality of your brand. Stop putting out less than perfect content and learn to use some of these tools: Fliers, Posters, Social-graphics and Infographics If I’m making any of the above, my go to resource is Canva. They have […]
Going Viral
April 20, 2017
Uniqueness + Video + Influence = Internet Fame Viral is where small businesses thrive.Today’s consumers are looking for something unique and it’s usually a small business that delivers. A video of a product or service combining uniqueness and obscurity seems to be all that’s necessary to make something go viral. If you frequent social media, you’ve […]
6 Questions To Ask When Selecting Your Business’s Location
April 14, 2017
Place is essential to business success. When you’re trying to analyze your proposed location, you should be asking yourself and your partners the following questions: Are we positioned for our target customers? Who is your target customer? Do they frequent your area? If you answered yes to both, you’re on the right path! For small retail businesses […]
Why Your Push Strategy Isn’t Working on Social Media
April 13, 2017
Pushing content onto your followers is a requirement to maintain an active and engaged social media, but it might not be getting you anywhere. You’ve probably tried to adjust your methods to increase engagement and likes, but it’s not working. If you’re sick of spending countless hours for no return, you need to switch […]