The Power of Video Marketing

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Video Marketing is a highly effective method for informing your audience about your company and your product or service.It is the act of promoting your business through the production and online distribution of video content. This includes anything from ads to informative videos. Video marketing should be a top priority for your digital marketing campaign.

Image credit: Infographic World

Why should you use Video Marketing? Aberdeen Group, claims businesses using video grow company revenue 49% faster year-over-year than organizations not using video. Digitpro, a marketing and digital production agency, claims you are 53 times more likely to get seen through a search engine if you include video content on your website. If you want to increase your SEO rankings this is the perfect tool for you. Digitpro also claims that online video is 300% more effective than regular printed media. According to the digital video agency Brightcove, social video generates 1200% more shares than text and image posts combined. On Facebook, videos get pushed to the top of the timeline which means more users will see your video. If you want your message shared, deliver it in a video.

 

Image credit: Infographic World

Why are people watching videos? First off, people are lazy and most would rather watch a quick video rather than read a lengthy article. Let your consumers relax while you inform them. Videos have the power to transmit your message to the consumer faster than they can read it and it will give you the power to portray your company the way you want it to be seen. Lengthy articles discourage viewers from reading. People browsing the internet or social media want immediate information and do not want to search through text to find the information they want. Typically if your video is well received, the viewer is going to want to know more about the product or service after watching the video. Use your video as bait to get the consumer interested and then sell them on your product or service.

Image credit: Infographic World

If you want better SEO, start creating videos and post them to your website. If your customer is too lazy to read an article, give it to them in a quick video. If you have trouble communicating your message through text, make a video. Your video doesn’t have to be long and most of your consumers would prefer a shorter video. Subscribe to my blog to get a notification when I post my next blog, “How To Begin Video Marketing”.

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