Category: Marketing

Snapchat Spectacles for Business

“Spectacles should be your next marketing tool because it lets your content consumers see things through your eyes. Spectacles make viewers on the other end of the app feel like they are there and that their eyes are yours.” In November 2016 Snap Inc released Spectacles. It hasn’t really taken off yet and it’s not that popular […]

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Yelp Essentials

A good Yelp page is essential to a brick and mortar’s success. A bad Yelp page will deter people who might have been attracted to your business. Today’s consumers do their research before going out of their way to visit a business. Make sure your Yelp page works for you and not against you by […]

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My Favorite Content Creation Tools

Posting good content is crucial to building value and influence. Attractive digital content immensely improves the perception and quality of your brand. Stop putting out less than perfect content and learn to use some of these tools: Fliers, Posters, Social-graphics and Infographics If I’m making any of the above, my go to resource is Canva. They have […]

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Going Viral

Uniqueness + Video + Influence = Internet Fame Viral is where small businesses thrive.Today’s consumers are looking for something unique and it’s usually a small business that delivers.  A video of a product or service combining uniqueness and obscurity seems to be all that’s necessary to make something go viral. If you frequent social media, you’ve […]

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Your Customers Aren’t Dumb

Lately I’ve been seeing marketing material from big businesses that indirectly assumes viewers are incompetent idiots, and it greatly offends me. News flash it’s not 1949 anymore! Most consumers own smartphones and 42.3% of the American adult population has a college degree. After generations of lies from clueless advertising companies, current consumers are skeptical. The sooner advertisers realize […]

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6 Questions To Ask When Selecting Your Business’s Location

Place is essential to business success. When you’re trying to analyze your proposed location, you should be asking yourself and your partners the following questions: Are we positioned for our target customers? Who is your target customer? Do they frequent your area? If you answered yes to both, you’re on the right path! For small retail businesses […]

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Why Your Push Strategy Isn’t Working on Social Media

  Pushing content onto your followers is a requirement to maintain an active and engaged social media, but it might not be getting you anywhere. You’ve probably tried to adjust your methods to increase engagement and likes, but it’s not working. If you’re sick of spending countless hours for no return, you need to switch […]

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How United Airlines Failed

“The business of business is people.” -Herb Kelleher The quote above has been repeated to me by every management professor I’ve ever had. As an undergrad and during my coursework as an MBA, my professors constantly stressed the importance of putting the customer first. Above all stakeholders, your customer is the one that determines whether […]

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Promote Your Business With Snapchat

Snapchat is the latest and greatest promotional tool, especially for events and small businesses. Many small businesses are taking advantage of Snapchat’s features and it’s users love the app. One reason Snapchat is very effective for promotion is that the app isn’t overly crowded with other advertisers and companies competing for users’ attention. The advertisements are only […]

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Necessities of Influencers

I want to address the key necessities of influencers. My last blog, Build Your Online Influence, focused on the value of an influence and the market power that comes with it. If we want to build our influence we need to understand the common patterns of key influencers. Key influencers are online to help their […]

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