Category: Company Image

My Favorite Content Creation Tools

Posting good content is crucial to building value and influence. Attractive digital content immensely improves the perception and quality of your brand. Stop putting out less than perfect content and learn to use some of these tools: Fliers, Posters, Social-graphics and Infographics If I’m making any of the above, my go to resource is Canva. They have […]

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Your Customers Aren’t Dumb

Lately I’ve been seeing marketing material from big businesses that indirectly assumes viewers are incompetent idiots, and it greatly offends me. News flash it’s not 1949 anymore! Most consumers own smartphones and 42.3% of the American adult population has a college degree. After generations of lies from clueless advertising companies, current consumers are skeptical. The sooner advertisers realize […]

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How United Airlines Failed

“The business of business is people.” -Herb Kelleher The quote above has been repeated to me by every management professor I’ve ever had. As an undergrad and during my coursework as an MBA, my professors constantly stressed the importance of putting the customer first. Above all stakeholders, your customer is the one that determines whether […]

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Necessities of Influencers

I want to address the key necessities of influencers. My last blog, Build Your Online Influence, focused on the value of an influence and the market power that comes with it. If we want to build our influence we need to understand the common patterns of key influencers. Key influencers are online to help their […]

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Build Your Online Influence

Pairing an excellent online image with a strong market influence will position your company as the go-to resource for information. When people are looking to make buying decisions they look to influencers to help them make a decision. Become an influencer and let your voice command the market. Your online influence is the impact that […]

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Creating an Excellent Online Image

You can’t create a premium brand without creating an excellent online image. For many potential customers, the first experience they will have with your business will be online. When people hear about a business and want information on it, the first thing they do is type the business name into a Google or Facebook search, […]

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The Importance of Transparency and Modernity

With the growing continuous news reports of fraud, phishing, and illegitimate businesses, people are becoming more and more distrustful of what they see online. If you’re a startup or small business trying to attract new customers, it is essential that you learn how to create a sense of trust online. All marketing efforts will be wasted if your business […]

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